My Global Hustle
Poor People Use Yahoo, Those Better Off Use Google
This is some very interesting data that I found on TechCrunch 2 day… Who would think that there was an economic correlation btn users of Google & Yahoo. I’ve been using Google since circa 2001… Does that make me well off? I think its more of a preference as opposed 2 economic status. Check out this post & let me know what u think. -!YG
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New data released by Hitwise yesterday shows that the difference between those using Yahoo and Google can be shown by the wealth of each user.The graph right demonstrates “Online Representation†based on demographic types. The Y axis represents Yahoo, the X axis Google, with the higher the number, the more that particular group of users uses each service. Yahoo is strong in “struggling societies,†“blue collar backbone,†and “remote America,†where as Google obtains higher use in “small town contentment,†“affluent suburbia,†and “upscale America.†The size of each circle represents how many in each group have spent $500+ online.
The differences between the groups aren’t great, but the results do go some way in explaining the Yahoo conundrum. Although a distance second in search, Yahoo has remained the number one traffic destination online ahead of Google, so you’d think with more traffic Yahoo would convert that traffic into similar returns to Google. But alas we know that not to be the case, and that would appear in part to be related to people using Yahoo not spending as much online and being in poorer demographic categories than Google users, providing a lower return per user.
Via TechCrunch
Yahoo Launches Live – A Live Streaming Video Service
Given all the chaos this week surrounding Microsoft’s bid to take over Yahoo, it’s not surprising that a new Yahoo product launch wouldn’t have an abundance of exuberance attached to it. Still, the only word anyone got that Yahoo Live has gone live is a three word post on Bradley Horowitz’s blog: “Live is live†(Horowitz is head of the Technology Development Group at Yahoo).
Yahoo Live allows anyone with a webcam to stream live video of themselves to a dedicated site. They call it “a platform for live video.â€
It is very similar to existing live streaming services like Stickam, Justin.tv and Ustream and Blogtv. Users create a channel, authorize their webcam and start broadcasting to the public. Other people can drop by and watch, or choose to participate via video, sound or text chat.
We’re still testing it, but for now the service is very unstable and keeps going down. It’s also clearly got a ways to go with features – videos are not archived for playback, for example, meaning once it’s broadcast live, that’s it.
Users can set up profiles for themselves and track how many people have watched them stream live, how many broadcasts they have made, and how long total they’ve been on the air. When you’re in a streaming session with others, up to five other people can be shown on your screen at the same time, one of which is the main presenter and four others who are simply in the session. Everyone else can be seen in a chat room associated with the session, and these sessions can also be embedded around the web.
Right now it looks as though Yahoo has hired two people – one of which is a girl who will sing songs on request – to help launch the site by providing some ongoing content. Yahoo has also set up a Twitter account that you can follow to see who’s streaming at a given time. Want to pull out information from Yahoo Live and access it elsewhere? There’s also an API available.
Update: Yahoo’s Chad Dickerson responds below in the comments about the stability issue.
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