Heat Check: Chobani – Greek Yogurt
Chobani is one the hottest consumer packaged goods on the market (they are approaching $1 billion in annual revenue). Founded by Hamdi Ulukaya, Chobani is greek yogurt with a lot of panache whose flexing their marketing muscle a lot as of recent (they have 54% of the greek yogurt segment).
I’ve noticed an uptick in the visibility of the brand over the past couple of months. Coming off their ultimate coup, sponsorship of Team USA athletes for the Olympics, today Chobani is opening a brick and mortar store in Soho (on the corner of Prince & West Broadway).
Chobani doesn’t look like their taking their foot off the gas. Get familiar. – LOM (@youngglobal)
