My Global Hustle

The battle for London’s African heart

N514878257_126440_4777

If you wished to savour the full extent of black culture in London today, you might head east to Dalston to eat Ghanaian kenke, south to Brixton market to fill your fridge with ingredients for an egusi sauce, then north again to Walthamstow for a dose of fire and brimstone at a Nigerian church that boasts the single largest congregation in London. Or you might sink a quick Primus beer in Tottenham at the Congolese dive Papa Mapasa, before heading south to hear visiting African politicians at the Royal Institute of International Affairs at Chatham House. With luck, you might catch an African band 

performing at the Barbican, in the City, before close of play.

What is a Brand?

226642_10150181622433258_51487
Really cool piece that I stumbled upon on the HBR Blog this morning. Check it out. -!YG (@youngglobal)
———————————–
  • Brand is your strategy.
  • Brand is your calls to action.
  • Brand is your customer service.
  • Brand is the way you speak.
  • Brand is the whole array of your communication tools.
  • Brand is your people.
  • Brand is your facilities.
  • Brand is your logo and visuals, too.

Read more here.

Children, Media & Race: Media Use Among American Children

Redshirting2
Here is an interesting study that was published and presented yesterday (June 9th, 2011) by Northwestern University to childhood and telecommunications experts in Washington, D.C. The results are from an analysis of two Kaiser Family Foundation surveys that tracked media use by kids 6 to 18. Researchers combed through the data to understand how Black, Hispanic, Asian American and White youth use media  and the study revealed some very interesting take aways. Take a look!  -YG (@youngglobal) (more…)

5 Things Digital Marketers Can Learn from Traditional Marketers

155291_476512523257_514878257_

1. Start With “Who” & “Why” Rather Than Where & How
2. Look Holistically at Your Client’s Other Channels
3. Read
4. Begin With Collaboration Between Your Agency & Others That Your Client Might Retain
5. Drop the Cynicism

READ FULL ARTICLE

TRUE Magazine #61: Drumma Boy + Lex Luger + Needlez

Issue_61
Check out the cover for the latest issue of  True Magazine featuring super producer – Drumma Boy. This issue features some of hip hop’s hottest producers right now – Lex Luger, Needlez and manay more. Peep the magazine when you get a chance. -YG (@youngglobal)