My Global Hustle

Coca-Cola continues to be bullish in their attempt to stretch their tentacles around the globe. Although other beverage makers have been making headway in their expansion into emerging markets, Coca-Cola seems to have a huge head start and has been exceptional at establishing roots in many of the world’s fastest growing markets. Read more about how Coca-Cola utilizing collaborative practices to redefine the brand around the globe. Read the full article here. -YG (@youngglobal)
—————————————————————–
Ahmet C. Bozer, president of the Coca-Cola Company’s Eurasia and Africa Group, has spent his career demonstrating how a large international company can build a strategy and structure itself to compete in emerging markets. Coca-Cola is one of the most globally active international companies, deriving 80 percent of its sales from outside the U.S., and it is therefore one of the most experienced in tackling emerging markets, including Egypt and Pakistan, where political tension renders the business environment uncertain and Coca-Cola’s strategy has proven resilient.FULL article

Strategy + Business

Here is a really interesting article that I stumbled upon in the New York Times. A number of New York-based journalists in exile are taking advantage of highly accessible and inexpensive Web-publishing technology to report with on issues happening in their home countries. The growing access in the emerging markets to the Web continues to redefine how information is disseminated and consumed. Read the full article here. -YG (@youngglobal)