My Global Hustle

5 Rules for a Creative Culture

Unilever_creative_culture_vd

1. Avoid rules. Avoid order.

2. Give yourself and your team permission to be creative. 
3. Hire weird people.
4. Meetings are a necessary evil, but you can avoid the conference room and meet people in the halls, the water cooler, or their desks. 
5. Structure your company to be flexible. 
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