The Brand Called: YOU
Branding is one of the most important tools to differentiate a product, service & YOURSELF from the competition. From mass market to niche brands, today’s microwave society has made it essential for individuals to find creative ways to break through the clutter.
Branding dictates how people will perceive you, in addition to creating countless opportunities for yourself. The popularity of social networks has taking the task of branding into hyper-drive. This is something that I keep top of mind in my day-to- day activities. Once YOU realize the importance “your brand”, you will start to “think of strategies to do it mathematically”. This Fast Company article is an essential part of that process. I’ve been referencing this piece of literature since 2007. Print it out and thank me later… 😉 -!YG
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