My Global Hustle

Ben Brako: Hip-hop is not good for Ghana

Ben makes some very valid points, but he acts like Hi-life is dead. Hi-life is ingrained into the fabric of West African culture. Yeah… the taste of consumers has changed a little, but at the end of the day you have to make hits regardless of the genre.

Moreover, the youth will always gravitate to music that is representative of their identity in some shape or form. Music is the soundtrack to life…. so if the music is not connecting a new approach needs to be taken.

The article mentions that there is a lack of affordable live performance spaces in Ghana. That sounds like a great business opportunity. -!YG [CLICK 2 READ]

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