Way Behind The Music
I just read a fascinating article about the various approaches that companies & artists are utilizing in order to extract surplus revenue for their brands. This piece illustrated an example of the “Long Tail” phenomenon that has redefined our global environment. Web 2.o has turned our world into a “do it yourself” society. I’m sure in due time the mass population will really catch on, Myspace and Brightcove are only the “tip of the iceberg”. ~YG
Way Behind The Music (click to read the article)
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