The Return of Logo Culture in Fashion
There are 17 logos on Heron Preston’s signature long-sleeve T-shirt: M&Ms and Trix; Google and Remington; Home Depot, huge, on the back; Nascar, upside down, on the front.
Looked at one way, these are 17 advertisements, 17 declarations of loyalty. The function of a logo is to advertise, and these are established images, familiar and eye-catching and effective.
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