YG’s August/September Reading List 2013
The summer is winding down and it is time to get back on the hustle. One activity that I love to do that works my brain muscles is read. I tend to read books at a ferocious pace and over the years friends have always asked for recommendations.
I’m going to attempt to do a post every month and share with you books that I’ve read or seek to read w/in that 30 day period. It should be an interesting challenge and this task will force me to always keep a fresh crop of books in my reading rotation.
The books below are suggestions that I stumbled upon while attending Catalyst Week in Vegas. Check them out and let me know what you think.
In Renegades Write the Rules, author, founder, and CEO of Digital Royalty Amy Jo Martin shares her indispensable insight into this value-creation potential. Having pioneered how brands can be humanized and monetized, she demonstrates how social media has changed the face of how individuals and organizations innovate. Martin not only reveals the strategies behind the social media sensation of today’s top celebrities, brands, and sports icons that she helped build, she also demonstrates how anyone (or any company) can build a loyal and lucrative digital influence.
The authors, management consultants and partners of JeffersonLarsonSmith, offer a fascinating look at corporate tribes—groups of 20–150 people within a company that come together on their own rather than through management decisions—and how executives can use tribes to maximize productivity and profit. Drawing upon research from a 10-year study of more than 24,000 people in two dozen organizations, they argue that tribes have the greatest influence in determining how much and what quality work gets done.
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?
In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.
In an ideal pairing of author and subject, the magisterial historian Paul Johnson offers a vivid look at the life of the strategist, general, and dictator who conquered much of Europe. Following Napoleon from the barren island of Corsica to his early training in Paris, from his meteoric victories and military dictatorship to his exile and death, Johnson examines the origins of his ferocious ambition. In Napoleon’s quest for power, he sees a realist unfettered by loyalty or ideology; in his violent legacy, a model for the totalitarian regimes of the twentieth century. Napoleon is dramatic testimony to a single individual’s ability to work his will on history.
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