Bonin Bough Digital Evangelist WOWS Attendees at Mobile Media Upfronts
Earlier today, I had the pleasure to see Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelēz International, tear down the house with his presentation on how Mondelēz International is solidifying their commitment to mobile as an emerging platform to reach consumers.
From Mobile Futures – an ambitious mobile start-ups incubator designed to transform consumer engagement to their “getting to 10” initiative designed to allocate 10% of their global media buying budget to mobile, it is clear that Bough is bullish on mobile being the wave of the future.
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