June 28: Beautiful Refuse – A Conversation with Larry Ossei-Mensah and Hugo McCloud
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My Global Hustle
YG’s Summer Reading List – Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
I just picked this up from the library. I hope that it is an interesting read. – LOM (@youngglobal)
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Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals.
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In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques:Â
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*Capture your audience’s attention first, fast and foremost
*Motivate your listeners by demonstrating authenticity
*Build your tell around “what’s in it for themâ€
*Change passive listeners into active participants
*Use “state-of-the-heart†technology online and offline to make sure audience commitment remains strong       Â
To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices‖master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars†scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra.Â
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After listening to this extraordinary mix of voices, you’ll know how to craft, deliver–and own–a story that is truly compelling, one capable of turning others into viral advocates for your goal.Â
YG’s Summer Reading List – Miles: The Autobiography
I'm almost done reading this book and I have to say definitely one of the best Autobiographies that I've read in a LONG time. There was to much more to Miles Davis beyond just the music. Dude was deep and he has definitely made an impression on my. This book was a great addition to my summer reading list. – LOM (@youngglobal)
"Miles: The Autobiography, " like Miles himself, holds nothing back. For the first time Miles talks about his five-year silence. He speaks frankly and openly about his drug problem and how he overcame it. He condemns the racism he has encountered in the music business and in American society generally. And he discusses the women in his life. But above all, Miles talks about music and musicians, including the legends he has played with over the years: Bird, Dizzy, Monk, Trane, Mingus, and many others.
The man who has given us some of the most exciting music of the past few decades has now given us a compelling and fascinating autobiography, featuring a concise discography and thirty-two pages of photographs.
