Cee-Lo Strikes Pop Culture Gold
Check out this really interesting article by Ben Sisario in today's business sections of the NY Times about how Cee-Lo Green in partnership w/ Primary Wave has figured out how to leverage his musical talents and celebrity to generate various streams of income to the tune of $20 million dollars a year. – YG (@youngglobal)
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Ducking through a crowd of tourists at Rockefeller Center, the singer Cee Lo Green took a breather during rehearsals for NBC’s annual tree-lighting concert on Nov. 30. But between a shopping detour at Swarovski Crystal and last-minute talks with the show’s producer, there wasn’t much time to rest.
It’s a pace that Cee Lo, as he is also known, is accustomed to. In the last year, he has won a Grammy Award for a song that became a blockbuster hit despite its unprintable title (officially bowdlerized as “Forget Youâ€), become a celebrity judge on NBC’s talent show “The Voice†and, through a calculated media blitz orchestrated by his managers, broken through as a face of mainstream pop culture after nearly two decades as a cult figure.
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