2012 Motivation!
My Global Hustle
The Hidden Persuaders by Vance Packard
This will be one of my first reads for 2012. – YG (@youngglobal)
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Originally published in 1957 and now back in print to celebrate its fiftieth anniversary,Â
The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.
A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,†the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.
KHODORKOVSKY TRAILER
The current state of political turmoil makes the timing for this documentary very interesting. I can't wait to check it out. – YG (@youngglobal)
Mingus Murray – ‘Train Whistle’
Continuing with the theme of sharing progressive music moving into 2012, Mingus Murray is a young man whose music I’m very bullish on for the New Year. I got a chance to build with Mingus a couple weeks ago and his outlook on music and the world is very refreshing. Mingus wrote and produced his entire LP Mingus…….
Having been in and around the industry for almost 15 yrs, I’ve always been attracted to music that is left of the status quo and seeks to raise the bar sonically and culturally. It takes a lot for an artist in any medium (i.e. music, film, fine art) to step out on their own and create something that is unique, exciting and aims to move the culture forward. Salute to Mr. Mingus Murray & get familiar!
Check out one of my favorite cuts on the Mingus LP. – YG (@youngglobal)
Active Child – Hanging On
Active Child’s music is something I got put onto a couple of days ago and I’m really impressed with what I’ve listened to so far. Definitely some really progressive is being shared with the masses. “Hanging On” is a stand out cut from his Deluxe Album “You Are All I See”. Check it out. -YG (@youngglobal)
