My Global Hustle

 

LOCATION: The New York Public Library, 5^th Avenue and 42^nd St., Berger Forum (2^nd Floor)

DATE: Wednesday, November 30, 2011

TIME: 6 p.m. – 8 p.m. (doors open at 5:30)

 

Event site link here!  This event is free and open to the public.  Contact below for questions or any more information.

 

 

 

 

 

 

Coca-Cola continues to be bullish in their attempt to stretch their tentacles around the globe. Although other beverage makers have been making headway in their expansion into emerging markets, Coca-Cola seems to have a huge head start and has been exceptional at establishing roots in many of the world’s fastest growing markets. Read more about how Coca-Cola utilizing collaborative practices to redefine the brand around the globe. Read the full article here. -YG (@youngglobal)
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Ahmet C. Bozer, president of the Coca-Cola Company’s Eurasia and Africa Group, has spent his career demonstrating how a large international company can build a strategy and structure itself to compete in emerging markets. Coca-Cola is one of the most globally active international companies, deriving 80 percent of its sales from outside the U.S., and it is therefore one of the most experienced in tackling emerging markets, including Egypt and Pakistan, where political tension renders the business environment uncertain and Coca-Cola’s strategy has proven resilient.FULL article

Strategy + Business