Coca-Cola’s Global Brand Strategy in 90 Emerging Markets
Coca-Cola continues to be bullish in their attempt to stretch their tentacles around the globe. Although other beverage makers have been making headway in their expansion into emerging markets, Coca-Cola seems to have a huge head start and has been exceptional at establishing roots in many of the world’s fastest growing markets. Read more about how Coca-Cola utilizing collaborative practices to redefine the brand around the globe. Read the full article here. -YG (@youngglobal)
—————————————————————–
Ahmet C. Bozer, president of the Coca-Cola Company’s Eurasia and Africa Group, has spent his career demonstrating how a large international company can build a strategy and structure itself to compete in emerging markets. Coca-Cola is one of the most globally active international companies, deriving 80 percent of its sales from outside the U.S., and it is therefore one of the most experienced in tackling emerging markets, including Egypt and Pakistan, where political tension renders the business environment uncertain and Coca-Cola’s strategy has proven resilient.FULL article
—————————————————————–
Ahmet C. Bozer, president of the Coca-Cola Company’s Eurasia and Africa Group, has spent his career demonstrating how a large international company can build a strategy and structure itself to compete in emerging markets. Coca-Cola is one of the most globally active international companies, deriving 80 percent of its sales from outside the U.S., and it is therefore one of the most experienced in tackling emerging markets, including Egypt and Pakistan, where political tension renders the business environment uncertain and Coca-Cola’s strategy has proven resilient.FULL article
No Comments
No comments yet.
Comments RSS TrackBack Identifier URI
Leave a comment
