My Global Hustle

Blending Hip-Hop and Heraldry: Rashaad Newsome

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Shout out to Rashaad on the solo show. I attended opening last night and really enjoyed the video piece that he presented in the exhibition. Also, shout out to Kenya (Robinson) featured in the ‘Swag Mixtape’. Check out the write up that Rashaad got in the NY Times. -YG (@youngglobal)
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A FEW weeks before the opening of his first solo show, “Herald,” at the Marlborough Gallery in Chelsea, Rashaad Newsome rendered himself as a coat of arms.

“This is me,” he said one recent afternoon in his studio in Chelsea, pointing to a square of black alligator skin with alternating shiny and matte swatches. It was decorated with a shield patterned by gold fleur-de-lis — a symbol of his hometown, New Orleans — and a leather baseball hat with the points of a crown: urban royalty. The frame was heavy gold rope, like the chains worn by 1980s rappers, and topped with Swarovski crystal fleur-de-lis at the corners, for added bling. According to the rules of heraldry — the art and technique of creating richly detailed symbols of achievement, status and clan that dates to at least the 12th century — Mr. Newsome’s armorial representation was done in the style, if necessarily not the size and shape, of a standard flag.

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