My Global Hustle

M.C. Hammer Announces WireDoo, a Search Start-Up

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Although M.C. Hammer doesn’t get much credit, he definitely was been a trailblazer in moving the culture forward since the 80s into the 90s . As of recently, Hammer has become a major player in the start-up space and this move is very intriguing as well as inspirational for young entrepreneurs.

Hammer’s financial woes back in the day are well documented, but I’m truly impressed with his reincarnation as a tech mogul. I’m curious to see how this venture shakes out. “Too Legit to Quit!” -YG (@youngglobal)

Among the technology entrepreneurs announcing new products at the Web 2.0 Summit in San Francisco, there was an unlikely guest: M.C. Hammer, the rapper.

On stage at the conference Mr. Hammer announced a new Web service called WireDoo: a search engine that adds relationship information to search results. For example, if someone searches for the word “car” on WireDoo, they will see results for topics related to a car, including insurance, pricing and consumer safety ratings. Searching a stock symbol will show related investors and mutual funds.

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