Luxury Online: Styles, Systems, Strategies by Uche Okonkwo
I’ve been reading this book for the past couple days and I’m really impressed with the amount of great information featured in this text regarding how to leverage the web as a tool to build your business. Although the focus of the book is the on the luxury market, there are tons of insights that could be reappropriated for any business sector. This is a definite must read if you want to unleash the power of the web on a personal or professional level. – YG (@youngglobal)
Summary
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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