“Selling The New Cool: Inside The World Of Influencers” – Forbe Magazine Featuring Philip McKenzie
Check out this article on Forbes.com featuring the founder of the influencer conference Philip McKenzie. – www.influencercon.com  – YG (@youngglobal)
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Philip McKenzie, Managing Partner at FREE DMC and Founder of Influencer Conference: “Broadly I define an ‘influencer’ as someone who follows their own path, is rooted in creativity, and is looking for new ways to change or redefine their world. Someone who is an ‘influencer’ not only has broad relationships but also has deep relationships. In short, they are building a community around shared beliefs, principles, and interest.â€
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