Last Spring my buddy Nigierian-American designer, Ekene Ijeoma, had the pleasure of riding for the legendary Italian bike manufacturer Pelizzoli World in Bergamo, Italy. Check out the clip from his adventure. -YG (@youngglobal)
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*At first blush, the consumer appeal of a business like Groupon seems pretty obvious. The popular deal-of-the-day Internet start-up sells vouchers to restaurants, spas, and other local businesses at major markdowns–and who wouldn’t want to score a 100-dollar sports massage for 50 bucks?* * * *But Harvard Business School’s Ray Weaver says that what Groupon is up to is much more sophisticated than just offering 50 percent-off coupons. Groupon, along with companies like Apple, Facebook, and Progressive Insurance, is a leading example of firms that are thinking about customers in a new way—much like how a museum curator orchestrates the experience of patrons. Weaver, an assistant professor in the Marketing Unitat HBS, believes that part of Groupon’s success is borne of the careful way the company presents wares to its customers: providing a very limited amount of choices at a time, along with a brief, engaging description of each offering.* READ MORE HERE
