My Global Hustle

Really cool piece that I stumbled upon on the HBR Blog this morning. Check it out. -!YG (@youngglobal)

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• Brand is your strategy.
• Brand is your calls to action.
• Brand is your customer service.
• Brand is the way you speak.
• Brand is the whole array of your communication tools.
• Brand is your people.
• Brand is your facilities.
• Brand is your logo and visuals, too.