My Global Hustle

People always ask me what are the best tools available to help create visibility for my brand / business and out of the plethora of options (Facebook, Twitter, etc) available blogging should be a key part of your mix. Not only does it help you really think, articulate and debate issues revolving around you business, it also helps enhance your SEO capabilities. The usage of certain keywords & content increases your chances of ranking high when people search topics pertaining to your business or interest. I’ll have to do a separate post on that, but check out some suggestions from Inc Magazine. -YG (@youngglobal)

1. Position yourself as an expert. When people are looking for a product or service, oftentimes they will first look for information about the subject on the Internet.

2. Share experiences and information. Social blogging is often used to share experiences in addition to business ideas and concepts.

3. Keep it fresh and mix it up. Frequent one note updates can be a major turn off for say Facebook fans, while Twitter followers are more accustomed to frequent posts.

4. Encourage interaction and feedback. Your company can benefit from valuable feedback through comments and suggestions.

5. Use schedulers and update apps. Seesmic is an app that supports Facebook, Twitter and even Yammer, which is a private messaging version of Twitter.

6. Make your blog the central hub. Have your blog serve as the central location for where you make announcements, suggests Richards.

7. Link back to your website. Make sure everything you do is somehow tied back in to your company website.

8. Use a personal touch. Having your employees or even the president post updates can help revolutionize how your business communicates with your customers and associates.

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VIA INC MAGAZINE