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Digital Breakfast April 28, 2011 |
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The Digital Breakfast – April 28 |
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Google and the Future of Search:Â
Is Social Media The New Source of Search?
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Featuring the Launch of Steven Levy's New Book
"In The Plex"
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Google has become synonymous with search. Over the years, others have tried, but Google's seemingly magic algorithms, entrepreneurial culture and advertising model have cemented its reputation as the leader in the field. But is all of that changing? With the emergence of Facebook and other social media sites, people are turning to their friends and networks for recommendations, ideas and solutions. Is the so-called science of "social search" displacing the mathematics as the holy grail of search technology? This panel will examine the changing nature of search as agencies, individuals and institutions search for the next big thing. Today's event is tied to the April publication of Steven Levy's book, "In the Plex." Levy will discuss his unprecedented access to Google in conducting research for his book.Â
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Panel Includes:
Jerry Spiegel Partner, Frankfurt Kurnit Klein & Selz
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Steven Levy  Author, "In the Plex"; Senior Writer, Wired Magazine
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Kevin Lee Co-Founder and CEO, Didit; Author, "Search Engine Secrets"; Chair, SEMPO (Search Engine Professional Marketing Organization)Â Â Â
Aimee Reker Partner, FRWD Co.
Jeff Adelson-Yan Founding Partner, Levelwing
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  REGISTRATION IS COMPLIMENTARY BUT A LIMITED NUMBER OF SEATS ARE AVAILABLE.
Register @ www.gothammediaventures.com    Venue: Frankfurt Kurnit Klein & Selz New York City
Date:Â April 28, 2011 8:30am-10:00am
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