How Qatar Won the World Cup
DealBook has a really great piece on how Qatar won the bid to host the Olympics in 2022. Their analysis of the bid is a great resource for anyone who is in the business of pitching for new clients or projects. The Qatar bid committee focused on:
- Leave nothing to chance with your regulators
- Have a response to every objection
- Speak their language
Definitely a textbook example of how to get it done when pitching new business. -!YG
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