World Business Forum – Charlene Li
“Social Media has become part of the daily business lexicon.” – Charlene Li
Charlene Li (founder of Altimeter Group) shared some really insightful gems that put into perspective the role that social media plays in our day-to-day business. Her core message revolved around the importance of relationships and examining how businesses value them.
A 2nd key point that Charlene focused on in her talk was that social media is just a tool which is part of your strategic mix & not your whole strategy. Many companies that I’ve worked with believe that just by having a facebook/twitter page that it will solve all their organizational problems. Unfortunately, in today’s business environment, companies need to invest in cultivating organic relationships with their customers. This investment will be the first step towards truly understanding their customer’s needs. -!YG
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