Baked In: Creating Products and Businesses That Market Themselves by Alex Bogusky, John Winsor
Here is a book that I snuck in during the weekend while @ the beach taking some time to refocus myself for the fall/winter months. Per the suggestion of Mr. Cruz, I decided to check out this book. Baked In is an interesting read that provides the essential building blocks to corps, small businesses or aspiring entrepreneurs seeking to take their brand to the next level.
The advent of our “microwave society” has resulted in shorter attention spans resulting in the need for businesses to redefine the brand creation process. The standard rules do not apply anymore and it is imperative that brands change their approach towards engaging and communicating with their customer. The change starts @ the root by excavating your brand’s DNA to the point where the product or service can sell itself. That is one of many tidbits which are shared in this book. If you are starting, re-branding or just plan confused about what direction to take your business with regards to brand building… this book might be for you. Read more here. -!YG
Favorite Quotes:
- Creativity has become the ultimate business weapon
- Today, the product can and should be the center of the marketing conversation. The product will be your most powerful marketing tool.
- Brands that are built on intuition are more likely to be disruptive
No Comments
No comments yet.
Comments RSS TrackBack Identifier URI
Leave a comment
