Shift By Peter Arnell
Look what showed up in the mail today. Shout out to my folks @ Random House. I’m looking forward to sinking my teeth into this book. You can check out more info here. -!YG
Update:
I finished reading the book over the holiday weekend and overall it was an enjoyable read. Shift definitely gets off to a slow start. The book does not really pick up until about chapter 4, but once the momentum gets going it will be hard for you to put this book down.
Peter really brings home the idea of the individual (not just celebrity) as a brand. We tend to forget the importance of curating and cultivating our personal brand. The reappropriation of the notion of building your personal brand as a catalyst for radical change (SHIFT) is not a new idea, but it is a school of thought we should all revisit as we work towards getting out our dreams. Peter recommends some essential tools that will put you in the personal brand building frame of mind.
Favorite Quotes from Shift By Peter Arnell:
– “True change springs from an idea whose time has come.”
– “Aspirational currency is the key to branding yourself…”
-“Fish where the fish are.”
-“You goals are to be who you want to be and compel others to accept you and see you in that way.”
– “Thinking differently is a highly valued trait.”
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