Zilch: How Non-Profits Can Get What They Want for Nothing
Great piece adapted from Nancy Lublin’s book Ziltch that provides a few tips on how to better leverage your resources in order to encourage folks to give. I’m a firm believer that non-profits these days have to create a value added proposition in order to get donors excited about their organization. This article reaffirms my assertions and suggest some approaches that might be helpful for those struggling to generate those donor $’s. -!YG
How to profit by behaving like a not-for-profit. By Nancy Lublin
Recently, I was in a meeting at the offices of a ginormous global conglomerate. Eight of us sat around a big, beautiful table made of incredible wood no doubt harvested from some disappearing rain forest. They served the most amazing, still-warm oversize oatmeal cookies with white chocolate chips. We were discussing the launch of a new ad campaign, so the mood should have been corks-popping celebratory. But the day before, the corporation’s budget for the project had been slashed. By “slashed,” they meant down to a mere $2 million, and everyone in the room was either dejected or panicky. The top exec — who was wearing handcrafted leather shoes so lovely that the left one could have been sold on eBay and fed a family of six in Rwanda for a year — announced that he had the answer: The team would call other departments and cobble a “paltry” $1.5 million from other budget lines. “I’m on it,” one member grunted, poking at her BlackBerry. “I know the sports marketing group can pull some T&E funds, and global marketing should free up something too.” Everyone looked relieved. The best response to not having enough money? Get more money.
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