Influence: The Psychology of Persuasion
I was going thru my stack of books and stumbled upon this gems. I’ve actually decided to re-read it and see what new insights I will encounter. Influence: The Psychology of Persuasion is a classic full of a lot of meaty information and a must read. -!YG
Book Summary
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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