Winter Get-A-Way: Aruba
Aruba’s Tourism Board is going hard 2 entice folks 2 visit for vacation. They have invested $10 million dollars in their “90,000 Friends You Haven’t Met Yet” initative. Aruba is really trying to take the #1 spot from my “second home” The Bahamas with some serious marketing muscle.
I’m actually going to an event hosted by Aruba’s Tourism Board next week to see what the deal is. I’m curious to see their role out plan for the next few months. It will be interesting to see how they will attempt to entice tourists to come to Aruba. I’ve always felt the best way 2 get people 2 ur destination is with affordable flights (i.e. Belize for $144). When you take into consideration the economic slow down Aruba might be a hard sell. -!YG
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