Coolhunting: Chasing down the Next Big Thing
I just wrapped reading another book. Shout out 2 Kim 4 letting me borrow “Coolhunting”. What did I think? 🙂 The book was an interesting read & very insightful with regards 2 seeing (foresight) & understanding trends. I found the book 2 be a bit 2 academic and dry in some areas, which could present a potential challenge.
The key areas 2 pay attention 2 revolve around the idea of innovation via Swarm Creativity (click 2 read). I would suggest picking this up from the library or borrowing it from a friend. Not an essential piece of lit. 4 the personal library, but still has a few gems.
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