Common is partnering with several orgs 2 develop a contest about the importance of HIV/AIDS testing. Folks can submit poems, rhymes, etc about the subject matter & the winning piece will be performed by Common for a PSA. This is a great way 2 use your celebrity 2 make a difference. It seems that many people forget that STDs are still a serious issue in our communities. Kudos 2 Common. -!YG CLICK HERE 4 INFO
Filed under: Philanthropy by !YG
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[youtube=http://youtube.com/watch?v=DBYAiWhvaW4]
The
Sound of Color is the Gap’s attempt 2 go viral via the web. They say that this campaign will be a precursor 2 what they’ll be dropping this Spring, in addition 2 connecting with consumers. I’m still trying 2 figure out the true point because the rational seems a bit blah…. Everyone is trying 2 figure out how 2 capture the attention of consumers in this cluttered retail market. Maybe I’m looking 2 deep. 🙂 Might this be the Gap’s attempt 2 disrupt their disappointing previous collections? Only time will tell when they do the full roll out of this initiative. In a nutshell 5 artists were commissioned 2 make a song about a color. Here is
Swizz Beats’ contribution 2 this ad campaign.-!YG
Filed under: My Marketing Mind by !YG
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Interesting take… -!YG
Filed under: Stylin' On You by !YG
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[YOUTUBE=http://www.youtube.com/watch?v=m5xCGZuvhWI&eurl=http://fashionista.com/2008/02/louis_vuitton_the_commercial.php]
Who would’ve thought Louie V would be airing their first TV spot in 2008. I actually dig the commercial & feel the urge 2 book a plane ticket somewhere just so I can show off my LV duffle…lol! It seems in today’s modern economy everyone is utilizing the plethora of mediums available 2 communicate 2 consumers. It’s all about that 360 Ad Experience (don’t steal my phrase 🙂 ). -!YG
Filed under: My Marketing Mind by !YG
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