My Global Hustle

[youtube=http://youtube.com/watch?v=DBYAiWhvaW4]

The Sound of Color is the Gap’s attempt 2 go viral via the web. They say that this campaign will be a precursor 2 what they’ll be dropping this Spring, in addition 2 connecting with consumers. I’m still trying 2 figure out the true point because the rational seems a bit blah…. Everyone is trying 2 figure out how 2 capture the attention of consumers in this cluttered retail market. Maybe I’m looking 2 deep. 🙂 Might this be the Gap’s attempt 2 disrupt their disappointing previous collections? Only time will tell when they do the full roll out of this initiative. In a nutshell 5 artists were commissioned 2 make a song about a color. Here is Swizz Beats’ contribution 2 this ad campaign.-!YG