My Global Hustle

I know this might seem like a strange choice, but all the more interesting. The 2008 forecast for Starbucks is not looking 2 pretty. Howard was pretty much chillin’ collecting a paycheck, but he decided 2 get back in the trenches. That is the mark of a true entrepreneur! Howard is back in the saddle 2 steer Starbucks back in the right direction. Once they started selling breakfast sandwiches it was pretty clear there was a lost of strategic focus. Although I’m not a fan of Starbucks, I can respect Howard’s commitment 2 ensuring that his vision 4 Starbucks is “Built 2 Last”. Starbucks is really going 2 be challenged over the next few quarters. Is 5 dollar coffee recession proof? I’m curious 2 see how loyal their customers will be 2 this brand. Howard Schultz has 2 re-focus the company. Is it 2 late? -!YG