It’s Not How Good You Are, Its How Good You Want to Be by Paul Arden

This book has been a staple in my life for several years (since my ad agency days) … Definitely worth checking out at the bookstore or adding 2 ur personal library @ home. Here are some sample jewels from the book.. -!YG

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Notes on the Fundamentals

1. Energy – It’s 75 % of the job. If you haven’t got it, be nice.
2. Do not seek praise. Seek criticism.
3. It’s all my fault.
4. Do not covet your ideas.
5. Don’t look for the next opportunity. The one you have in your hand is the opportunity.
6. Accentuate the positive. Eliminate the negative.
7. Do not put your cleverness in front of your communication.
8. Don’t promise what you can’t deliver.
9. Know your clients aims.
10. What do you do when your client won’t buy? Do it his way. Then do it your way.
11. Don’t take no for an answer.
12. When it can’t be done, do it. If you don’t do it, it doesn’t exist.

My Global Hustle

It’s Not How Good You Are, Its How Good You Want to Be by Paul Arden

Notes on the Fundamentals