The Attack of the Crocs…
Crocs is another company that has “The Street” going nutz. My buddies on Wall Street can’t seem 2 figure out why these “bootleg” (in my eyes) Birkenstocks with holes in them are selling like crack with red tops.
The word of mouth marketing campaign has been crazy for Crocs. While in San Fran I saw the results of this phenomenon first-hand & was amazed. The shoe is made of plastic and well… a lot of people r wearing them. When I saw the nurses at the doctor’s office rocking them, I knew that this product had hit it’s “Tipping Point“. ( Malcolm can I get a case study on this 1 for the next book?)
One thing I do know is Crocs will be the hot item 4 the summer. U will never see the G in a pair, but  I’m sure Hovito will be rocking these with a pair of jeans… 🙂
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