Scion’s Street Cred
Toyota (the #1 Carmaker in the world) has been able 2 put it in the pocket with it’s Scion Brand. Their non-traditional approach 2 marketing has definitely put the company on my radar. Now if I was buying a whip would Scion come 2 mind? That is still a hard question to answer, but til that time I will keep enjoying their events. 🙂
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